The Offline Marketing channel is the place to discuss the affects of offline marketing on the real estate business, learn how to reach your consumers, and share strategies and insights that will help create effective marketing strategies.
Marketing Tips #15, Westchester County real estate-What it takes!
53. Set a marketing budget for each listing you get and use the same marketing effort for each one.
54. Advertising is a numbers game. When you do a sale or new listing don't send out 50 or 100 cards do …
Marketing Tips #14, Westchester County real estate-What it takes!
49. Frequency is better than extravagance. Low cost materials that you can send often are better than ones that are to expensive to sent on a regular schedule.
50. Just listed and just sold mailings are great, but your sphere of …
I received this email today from the Business Card Genius offering me tips on designing my business card. As I read over these Tips I actually started to chuckle! How in the world is one suppose to get so much information on a business card that is only 2 x 3 …
If you're anything like me, then you find working up a business card logo, general design, and message to be a royal pain in my seat meat. I'm a pretty creative guy, but I need guidance! Luckily, by way of Greg Swann's Bloodhound Blog post, I found wisdom - and some …
Cool Head, Easily Said
When I first explored the public relations field, an early mentor told me that the foundation of the practice was really common sense and, primarily, always encouraging clients to keep a cool head, no matter. Some may say, easily said, but hard in practice, considering that all …
Local Businesses in My Own Hometown Respond
To the Economic Downturn
Communications and price points head the list with customers
The financial crisis that captured headlines in late September has reached global proportions, and the news seems worse each day about how it is affecting all aspects of …
It's not like I have been on vacation...
On the contrary. I have had several buyer appointments, a listing appointment (which I did get), and two closings in the last two weeks.
Oddly busy, especially for late December.
All that activity is only a byproduct of what I really do for a living... …
Do I intentionally choose the cold days to deliver my newsletters?
The thermometer never peeked above 16 degrees this week as I was making my deliveries.
And it wasn't the cold, but the ice that presented a hazard.
Last weekend the temps were in the 50s. Lots of rain. Sunday night, as the temps plunged …
THE WORD IS OUT!!!Recently, REAL ESTATE PROFESSIONALSfrom all over the country have RUSHED to 1-800-SELL-NOW WHY?BECAUSE IT WORKS!!We have customers from EVERY MAJOR BROKERAGE/FRANCHISE IN REAL ESTATENOW using our brand to bring them REAL CLIENTS!!Coldwell BankerCentury 21RemaxRealty ExecutivesKeller WilliamsExit Realty....and many, many more.... These professionals now own the most memorable brand in …
In a world where volumes are off by 30-40-50%, it is easy to understand some of the cynics out there. Everyone is entitled to their opinion.....mine just happens to be the opposite of most.
We are in one of the greatest opportunities that the real estate industry has ever seen. You …
It's harvest time - are you reaping a good crop? Yes, I'm talking about farming and want to focus on ways to farm in your own neighborhood. You are the agent that is most invested in the property values and quick sales of the homes in your neighborhood. Hopefully, no …
So I'm sitting at work, watching the snow fall from the sky, imagining the long ride homeon the unplowed highways...
When what to my surprise, a package did arrive! For me, no it couldn't be, but from who? Who would send me such a lovely Harry & David gift?
It's from …
Nothing says "You're Appreciated" like home baked goodies!! So when my business partner, Cat Zwicker-Grant, suggested a baking day I was all over it. We made our list, checked it twice, and were off to the store for supplies.
Let the baking begin! Cat headed up the "cookie department" …
Have you heard of Panoriders available from your RTV dealers to go with your virtual tours? How about single property websites?
Your local RTV virtual can provide you with a single property website and a beautiful rider to hang on your sign with this web address right on the sign. This …
In the past I have posted several blogs about making the most out of your yard sign. Here is another way to maximize your marketing with your yard sign. Promote a unique feature on a separate rider on your yard sign.
This would be the most effective if you have a …
Once a week I meet with fellow business owners for what I call Business Social Networking or BS for short. That is right, BS, because that is what you get out of most of these meetings. One hour of people talking up how great they are, just to drive business their …
I was curious to hear what has worked best for you when networking (outside of the internet). I am trying to train my agents (we have about 20) not to depend too heavily on internet leads, and I would love to hear some ideas from you guys with regard to what …
Every sale that you make should lead to at least one more sale. It should never be a dead end. If you are skilled at what you do, it will lead to more than one additional sale. You'll never need to worry about cold calling again because your referrals will more …
This continues my report of how Michelle and I are doing generating leads in our local Genuardi's grocery store in front of my long-time bank Wilmington Savings Fund Society (WSFS). It has been a spectacular way to reconnect with our sphere and meet new people. Here's the Best Buy list - …
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
